Would you like to know how Boomers are changing the rules of marketing?

The sheer number of baby boomers is changing the approach of some marketers, who previously only focused on courting consumers age 18-to-34.

U.S. consumers 50 and up, who number 116 million, made $2.9 trillion in purchases in 2009, a 45% hike compared with 10 years ago.

U.S. consumers under age 50, who number 182 million, rang up $3.3 trillion, an increase of only 6%, according to this article.

Here’s an angle I hadn’t considered:

“People 50 and older will inherit an estimated $14 trillion to $20 trillion over the next twenty years.”

Tagged as: Boomers change marketing rules, the boomer consumer, the power of our pocketbook